After years of study and dedication, a newly graduated dentist faces challenges when entering the job market and considering the possibility of setting up their own practice. In this Dental Access guide, we have gathered the most important information for those who wish to embark on this journey with security, planning, and legal compliance.
The dental market in Brazil
The Brazilian dental market is constantly growing. In August 2024, Brazil had 414,368 dental surgeons registered with the CFO, with São Paulo, Minas Gerais, and Rio de Janeiro being the states with the highest concentration of professionals.
- In 2023, the sector generated approximately R$ 181.16 billion
- Average salary of R$ 19,000/month for dental surgeons
- Rising trends: orofacial harmonization, whitening, implants, and teledentistry
- Dental aesthetics is one of the main drivers of demand in the country
Business plan: the first step
A business plan is essential before any investment. It guides decisions and reduces risks. The main components are:
| Component | What it covers |
|---|---|
| Executive Summary | Mission, vision, and objectives of the practice |
| Market Analysis | Target audience, competition, and industry trends |
| Marketing Plan | Strategies to attract and retain patients |
| Operational Plan | Location, facilities, and daily processes |
| Financial Plan | Cash flow, initial investment, and projections |
| Risk Analysis | Main risks and mitigation strategies |
Main obstacles to overcome
- ⚠️ Most colleges do not teach management, pricing, patient acquisition, or financial planning
- ⚠️ To finance equipment without own capital, consider Leasing (lower rates, exempt from IOF) or bank CDC
- ⚠️ Leasing requires a guarantor with sufficient income to approve the credit limit
- ⚠️ After credit approval, the next step is choosing the ideal location — see our specific guide on the topic
- ⚠️ Invest in quality, technology, and believe in your potential
Mandatory legal requirements
⚠️ Attention: Without complete regulatory documentation, the practice cannot operate legally.
- ✅ Registration as a self-employed professional or opening a legal entity
- ✅ Registration with the Regional Council of Dentistry (CRO)
- ✅ Municipal Health Surveillance permit
- ✅ Municipal operating license
- ✅ Waste Management Plan (PGRSS)
- ✅ Inspection checklist from the Municipal Health Department
Assemble a competent team
The success of the practice depends on everyone working in harmony. Consider hiring:
- Receptionist with sales skills and humanized service
- Dental assistant (ASB) duly registered
- Dental technician (TSB) for support procedures
- Dental hygienist for preventive procedures
Frequently Asked Questions
What is the average cost to set up a dental practice?
The investment varies according to the size and location, but a basic practice can require between R$ 80,000 and R$ 200,000 in equipment, renovation, and initial working capital. Higher technology equipment (intraoral scanner, digital X-ray) increases this value.
What documents are mandatory to open a dental practice?
Sanitary permit, CRO registration, municipal operating license, PGRSS, and, when applicable, electrical and hydraulic installation report. Consult the Health Surveillance checklist of your municipality.
What equipment should be prioritized first?
The dental chair with unit is the central equipment. Next, autoclave, sealer, and ultrasonic cleaner are mandatory for biosafety. Curing light and X-ray complete the minimum kit for general clinical care.
Leasing or CDC to finance equipment?
Leasing is generally more advantageous: lower rates and exempt from IOF. The asset remains in the financier's name during the contract and is transferred to the professional at the end. CDC has simpler approval but higher rates. Consult your accountant.
Is a home-based practice allowed by the CRO?
It depends on the state CRO and local Health Surveillance regulations. In general, it is allowed as long as the space meets the minimum requirements for infrastructure, biosafety, and accessibility. Consult your state's CRO before investing.
